Harpreet Singh Bedi (Ranbir Kapoor), a Sikh B Com graduate with approximately 39 percent marks becomes a salesman with a big corporate computer assembly and service company, AYS. His idealistic vision of the working world shatters quickly. Within a few days, a client asks for a kick-back. Harpreet is aghast and files a complaint only to find out that that this is how AYS operates. The top salesmen at AYS acquire large client contracts through bribery. In such corrupt company culture, Harpreet’s honesty only brings him a demotion and humiliation. After making concessions to a client for the company, Harpreet realizes that sales success is dependent on the customer; so if the customer is satisfied then bribery will not be necessary to secure these contracts. No one agrees with him but Harpreet remains firm on his belief and forms his own company,Rocket Sales Corporation, from within AYS. Rocket Sales is being managed from the AYS offices where the Rocket partners were still employed. Unlike AYS, Rocket Sales Corporation’s overall strategic goal is customer service and customer satisfaction as opposed to just selling the product through bribes and providing zero customer service. Other disgruntled employees of AYS find their way to Rocket Sales – a place where even the guy who serves tea is an equal partner because he brings talent to the table.